One free hat with every order during any of our promotions. An order is defined as a customer ordering and paying for at least 1 product from our site. Each order gets ONE hat for FREE, any additional hats ordered will be charged to the card used on your order at the retail price of $23.95 which includes your boat name personalization. If only a promotional hat is ordered the card used on the order will be charged the $23.95 retail rate of the hat.